10 VAŽNIH KNJIGA ZA USPJEŠNU PROMOCIJU VAŠEG RADA
-Kako uspješno promovirati ono na čemu radite putem internet marketinga, blogiranja i pisanja-
Poveznice uz naslov odnose se na knjige izdane na engleskom jeziku. Za one knjige koje postoje na domaćem tržištu stavio sam napomenu uz naslov knjige.
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One Million Followers: How I Built a Massive Social Following in 30 Days by Brendan Kane (Amazon.com book link or Amazon.co.uk book link)
This is a straightforward book on how to create successful campaigns on platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn. Brendan Kane is a growth hacker for Fortune 500 corporations, brands, and celebrities. He thrives on helping brands systematically find and engage new audiences who reward relevant content, products, and services with their attention and spend.
Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too by Gary Vaynerchuk (Amazon.com book link or Amazon.co.uk book link). Na domaćem tržištu dostupna pod nazivom: Crush It!
In this book, Gary Vaynerchuk interviews different entrepreneurs who started from scratch and made their way to the top. The true stories in this book will boost your motivation and give you a lot of new ideas. Gary Vaynerchuk builds businesses and he is famous for his internet marketing skills. Fresh out of college, he took his family wine business and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world’s hottest digital agencies.
The Copywriter’s Handbook: A Step-By-Step Guide To Writing Copy That Sells by Robert W. Bly (Amazon.com book link or Amazon.co.uk book link)
This huge book is loaded with all possible important details related to successful marketing. Every single detail of successful marketing is covered in 500 pages. Among the tips revealed:
-8 headlines that work—and how to use them
-The 5-step “Motivating Sequence” for generating more sales and profits
-10 tips for boosting landing page conversion rates
-15 techniques to ensure your emails get high open and click-through rates
-How to create powerful “lead magnets” that double response rates
Robert W. Bly (Montville, NJ) is a professional writer, speaker, and marketing consultant with over three decades of experience in business-to-business, high-tech, and direct-response marketing.
Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck by Dan and Chip Heath (Amazon.com book link or Amazon.co.uk book link). Na domaćem tržištu dostupna pod nazivom: Ideje koje pokreću
In this book, the authors share great ideas on how to present things in the most appealing way and remind us to avoid “the curse of knowledge.” When we know something, we tend to forget how it was to not know. To make your idea stick, you have to present it through storytelling and emotion in a simple and unexpected way. In this book, you will discover how to do that in the right way. Chip Heath is a professor at Stanford Graduate School of Business, teaching courses on business strategy and organizations. He is the co-author (along with his brother, Dan) of three books. Dan Heath is the co-author, along with his brother Chip, of four New York Times bestsellers: Made to Stick, Switch, Decisive, and The Power of Moments.
Start With Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek (Amazon.com book link or Amazon.co.uk book link). Na domaćem tržištu dostupna pod nazivom: Počni sa Zašto?
This book will help you think in a different way and find out why are some people and organizations more innovative, more influential, and more profitable than others. Knowing why you do something -instead of how and what- is the essential thing in life and in business. It gives you a reason to get out of bed every morning. ‘Why?’ is the endless source of strength that you need to make a difference. Simon Sinek teaches leaders and organizations how to inspire people. From members of Congress to foreign ambassadors, from small businesses to corporations like Microsoft and 3M, from Hollywood to the Pentagon, he has presented his ideas about the power of why.
Contagious: Why Things Catch On by Jonah Berger (Amazon.com book link or Amazon.co.uk book link)
Why do some things become viral and some don’t? In this book, you will find out why some things become popular and what the science is behind word-of-mouth and social transmission. Jonah Berger is a professor at the Wharton School at the University of Pennsylvania, an international best-selling author, and a world-renowned expert on word-of-mouth, social influence, consumer behavior, and how products, ideas, and behaviors catch on.
The Essential Habits of 6-Figure Bloggers: Secrets of 17 Successful Bloggers You Can Use to Build a Six-Figure Online by Sally Miller (Amazon.com book link or Amazon.co.uk book link)
Interview books are always inspiring. In this book, you will find seventeen interviews with some of the most successful bloggers in different niches. Sally is a Top 100 Business Author and Certified Coach. She has published fifteen books which have been downloaded more than 50,000 times. She is passionate about helping purpose-driven people make money from home.
ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income by Darren Rowse and Chris Garrett (Amazon.com book link or Amazon.co.uk book link)
One of the most experienced bloggers discovers all the secrets of successful blogging in 350 pages of his book. This book is loaded with all the info you need to start and grow your successful blog. Darren Rowse stumbled upon the medium of blogging in 2002 and quickly started his own personal blog—not knowing that he’d just made a decision that would change his life in many ways. Chris Garrett is an online marketing consultant, coach, teacher, and all-around web geek. He helps bloggers, consultants, freelancers, authors, coaches, and speakers to grow their business by attract and serve engaged audiences of people who know, like, and trust them.
Successful Self-Publishing: How to self-publish and market your book by Joanna Penn (Amazon.com book link or Amazon.co.uk book link)
If you wish to publish a book, you have to cover an unbelievable amount of details. This book will tell you how to do it successfully. There is no point in reinventing the wheel and learning from your mistakes. It will cost you money and time. Joanna Penn is a bestselling author, international speaker, and award-winning entrepreneur based in Bath, England.
HOW I SOLD 80,000 BOOKS: Book Marketing for Authors by Alinka Rutkowska (Amazon.com book link or Amazon.co.uk book link, check the Kindle version – it was free at the time of writing this review)
If you are writing a book and you want it to become a success, this is the book for you. It is loaded with all the important details and links you need to launch your book to where it belongs. Alinka Rutkowska is the CEO of Leaders Press a USA Today and Wall Street Journal best-selling press, where she creates books for entrepreneurs from scratch and launches them to best-sellers with a 100% success rate.